Your blog is live, but it’s not getting the traffic and conversions you wanted, right?
There are some missing pieces to your website’s puzzle: getting your content on other websites, increasing your domain authority, and building links. Having your blog up is half the battle – brands and companies with blogs receive 97% more links to their website than those that don’t have a blog – and building high-quality backlinks is the other half.
Here are 5 ways you can bring those illusive visitors to your site:
1. WRITE GUEST POSTS
Guest blogging can not only help you build links for your site, but it can also help drive referral traffic to your website, especially if the blog you post on has a large following. When searching for blogs to write guest posts for, look for ones that are in your niche and are relevant to your business. For example, if you run an accounting business, you want to look for blogs that talk about finance and budgeting.
Share personal insight, experiences, case studies, and knowledge in your guest posts. People will view this as valuable content as it shows you as an authority figure.
2. LAND PODCASTS
Starring in podcasts is another great way to build links and authority. Being a guest on podcasts can increase your trust on the search engines as well as with your potential audience. Podcast hosts often include information in the show notes about your website and social media accounts. They can also share the podcast on social media, which can also link to your site and social media accounts. These linking strategies will help boost your SEO profile as they provide links from quality sites to yours.
3. CREATE VIRAL INFOGRAPHICS
Infographics are useful for visualizing difficult concepts and complex statistics. Many internet users are visual learners and process visual information much easier than text. This is what makes infographics so powerful. You can create infographics as a way to naturally build links – people will link to content that they find useful and valuable – or you can reach out to popular bloggers to post your infographic. This usually involves a link back to your site.
4. PARTNER WITH OTHER CHANNELS
Building partnerships with other businesses can also be a useful link building strategy. By promoting each other’s content, you can get exposure to more people, which increases the potential of gaining links. Reaching out to other websites and blogs in your industry will not only help you build links, but can help you build relationships with key influencers as well.
5. NATIVE ADVERTISING
Native advertising (“What, Exactly, Is Native Advertising?“) can indirectly help you build links to your website. This type of advertising uses paid ads that mirror look, feel, and function of the media format in which they appear. In other words, native ads blend in with the content, whether they appear in social media feeds or as recommended content on a web page.
Native ads expose readers to advertising content while being non-disruptive at the same time. This makes ads more intuitive and encourages users to interact with them and ultimately, visit the website. Not only does native advertising help increase clickthrough rates and website traffic, but it also makes consumers more likely to share ads with others. The more people who share your blog content, the more backlinks your website will get. Leveraging native advertising can expose your content to a wide audience and thus, help your SEO efforts – including link building.
At BoostThis.ai, we offer paid native advertising and provide solutions to content marketers for a variety of industries. Feel free to contact us today for more information.