Educational Native Advertising Content
Native advertising is all the rage, and more businesses than ever before are embracing this particular advertising method. In short, native advertising is when a business creates a piece of content that blends in with the content around it, making it difficult to tell that it’s an ad at all. The idea is that if people don’t realize that they’re seeing an ad, then they’re more likely to simply click and read, absorbing this native advertising like it was any other article, blog, or video out there.
If you want your native advertising to feel legitimate, and to be genuinely educational for your audience, then there are several steps you can take. For example…
#1: Provide Targeted Information
Native advertising is not content marketing, but they do share certain traits. One of those traits, according to Content Marketing Institute, is that your native advertising content needs to have information in it that targets the wants and needs of your audience. Whether you’re providing a guide on planting roses to sell more potting soil, or you’re talking about all the great things caffeine does in order to get people to stock up on your latest energy drink, you need to make sure you’re providing your audience with something that’s relevant to their interests.
#2: Don’t Put Yourself in The Spotlight
While you should make it clear that you, as a business, are the author of any piece of native advertising, it’s important not to focus on yourself according to Taboola. Your audience needs to know that you were involved to make it clear you’re not trying to trick them into reading your ad, but once you’ve established that, move on to the actual meat of the content. That’s what people clicked to see, and you need to make sure you deliver on the promise if you want to reel your audience in.
#3: Give Them Enough To Make Them Want More
As SEMrush points out, the goal of native advertising is typically to create a camouflaged ad that sucks your audience in and converts them into customers in short order. And if someone clicks your ad, the worst thing you can do is make them fill out some kind of form in order to get at the content you promised them with your headline. Instead, make sure that you deliver on the promise you made, and that you give your audience useful content that conforms to their expectations. But don’t give them everything. Give them a taste, a sample, and a few useful pieces, but leave them wanting more so that when you present them with a call to action they can’t hit the button fast enough.
#4: Cite Your Sources
One of the smartest things you can do when looking to create content that feels genuine, and that people can believe, is to make sure your sources are up-front for any of your readers to see. This helps you create an immediate sense of trust, as your readers can see where you’re getting your information from, and that it’s genuine. It also helps your native advertising look and feel just like any other piece of content out there, which is what you want when someone clicks on the link. It adds to the feeling of normalcy, and makes them less likely to click away before you’ve had your chance to pitch your sale, and leave a call to action.