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Scrollers vs Searchers: Content Marketing to Lead the Feed

SEO is an essential strategy to reach leads who are searching for your product, emerging from the pack to get your content seen. But what about potential customers who aren't searching? What about the users who scroll through content rather than searching for it? Are...

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What, Exactly, is Native Advertising?

If you're in the content marketing game, chances are you've heard the term native advertising a time or two. For most people that's all it is; a buzzword. They know it's a particular kind of special advertising, one that's supposed to be more effective than...

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